Crypto Search Interest Down 70-80% in 2025

Crypto Search Interest Down 70-80% in 2025

Publisher:Sajad Hayati

Key Takeaways

  • Google search interest for cryptocurrencies has hit its lowest point this year.
  • A significant market crash on October 10th led to billions in leveraged positions being erased, impacting retail sentiment.
  • Institutional traders now represent the dominant force in market activity as retail enthusiasm wanes.

Following one of the most abrupt sell-offs of 2025, the cryptocurrency market has entered a period of consolidation.

Google
Crypto interest on Google has declined. | Credit: Google Trends.

Prices have remained relatively stagnant for two weeks after the October 10th crash, which wiped out billions in leveraged positions and significantly dented investor confidence.

Interest in cryptocurrencies is now declining as rapidly as prices have fluctuated.

According to Google Trends data, searches for crypto, Bitcoin, and buy Bitcoin have plummeted to a score of 26, levels not seen since the height of the US-China trade war earlier this year.

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Crypto Fatigue Returns

This downturn in public attention mirrors previous trends, occurring just weeks after President Donald Trump’s administration intensified its trade actions against China, implementing substantial tariffs on Chinese imports and signaling potential restrictions on key technological exports.

⚡ The escalating trade tensions created a ripple effect across risk markets, unsettling investors.

On October 10th, following remarks from Trump on Truth Social about imposing massive tariffs and canceling a planned APEC meeting with Chinese President Xi Jinping, the markets experienced a sharp decline.

Within a matter of hours, over $19 billion in crypto leverage was liquidated, with Bitcoin’s price dropping more than 15% from over $126,000 to near $105,000.

This represented one of the sharpest single-day price drops of the year, drawing comparisons to significant liquidation events seen in 2022.

📊 The observed trends clearly indicate a return of buyer fatigue in the cryptocurrency market.

Bitcoin and Crypto Markets Struggle for Momentum

Since the October crash, Bitcoin (BTC) has seen a modest recovery, climbing back above $115,000 and briefly reaching $116,000 before settling around $114,000.

Ethereum (ETH) has stabilized near $4,100, while BNB is trading above $1,100, suggesting a tentative recovery but precarious market sentiment.

Analysts observe that retail enthusiasm has significantly diminished.

According to Google Trends, global crypto search activity has fallen by 70-80% from its 2025 peaks, indicating a departure from retail-driven market cycles.

Current industry data suggests that institutional traders now account for over 80% of market volume. This shift means that crypto’s momentum is increasingly influenced by macroeconomic factors like interest rate cuts and liquidity injections, rather than online hype.

Institutional Support and the Road Ahead

Despite the decline in public interest, institutional inflows and policy adjustments could reignite market optimism.

The Federal Reserve’s anticipated pivot back to quantitative easing and a potential cycle of interest rate cuts towards the end of 2025 might inject much-needed liquidity into risk assets, including cryptocurrencies.

Market strategists suggest this environment could pave the way for a final bull rally before the commencement of the next bear market cycle.

📍 For the present, with increasing volatility and eroding confidence, the cryptocurrency industry is entering a more subdued phase, resembling conditions seen in 2019 more than the speculative fervor of 2021.

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