Key Takeaways
- Ferrari is launching a digital token, the ‘Token Ferrari 499P’, for 100 exclusive Hyperclub members in 2027.
- This token will enable members to trade, bid, and gain access to unique events, specifically related to a Ferrari 499P endurance racing car.
- The initiative signifies Ferrari’s deepening engagement with crypto beyond just payment processing, partnering with Conio for the token infrastructure.
- This move aligns with a broader trend of major automakers exploring digital currencies and blockchain technology.
Ferrari Introduces Exclusive Digital Token for Hyperclub Elite
Ferrari is set to make a significant move into the digital asset space by launching an exclusive token for its ultra-exclusive Hyperclub members. The initiative, named ‘Token Ferrari 499P’, is slated for rollout at the commencement of the 2027 World Endurance Championship season.
This groundbreaking project will be available to just 100 of the marque’s most esteemed clients. The primary objective of this digital token is to empower these elite members with the ability to trade and bid on a prestigious Ferrari 499P endurance racing car.
Enrico Galliera, Ferrari’s Chief Marketing and Commercial Officer, highlighted that this strategic move is designed to foster an even stronger sense of loyalty and engagement among its top-tier customer base.
The development of this unique token system has been undertaken in collaboration with Italian fintech firm, Conio.
Expanding Crypto Engagement Beyond Payments
Ferrari’s foray into digital assets isn’t entirely new. In 2023, the luxury automaker began accepting cryptocurrencies such as Bitcoin, Ethereum, and USDC for vehicle purchases within the United States. This digital payment option was subsequently extended to European markets in 2024, signaling a growing acceptance of crypto within the brand’s commercial operations.
The introduction of the ‘Token Ferrari 499P’ represents a substantial evolution from mere payment acceptance. It ventures into novel utility for digital assets within a closed, high-value community. The token holders will unlock a range of exclusive functionalities:
- Facilitating peer-to-peer trading among Hyperclub members.
- Enabling participation in exclusive auctions for rare racing models.
- Granting access to special events intricately linked to the world of endurance racing.
Conio, the partner in this venture, is currently in the process of securing a license under the European Union’s comprehensive new crypto regulations. Davide Rallo, Chief Fintech Strategist at Conio, expressed considerable optimism regarding the developmental potential of such initiatives, describing it as enormous.
Automotive Industry Embraces Digital Currency Innovations
Ferrari is not alone in its embrace of digital currencies; several other prominent automotive manufacturers are actively integrating crypto into their business models. In August 2025, Volkswagen Group Singapore commenced accepting Bitcoin, Ethereum, USDT, and USDC for vehicle purchases and services through its integration with FOMO Pay. This program currently operates with a daily transaction limit of SGD 4,500.
Further illustrating this trend, Toyota, BYD, and Yamaha initiated the acceptance of USDT payments in Bolivia in September 2025. This development was publicly announced by Tether CEO Paolo Ardoino on September 21.
📈 The cryptocurrency market has seen significant growth, with Bitcoin prices climbing substantially over the past year, buoyed by positive developments, particularly within the United States. Ferrari’s token launch, however, is subject to a lengthy regulatory approval process, with its official debut planned for 2027.
Expert Summary
Ferrari is launching a unique digital token, the ‘Token Ferrari 499P’, for 100 elite Hyperclub members in 2027. This initiative goes beyond payment acceptance, allowing members to trade, bid, and access exclusive racing-related events. The move signifies Ferrari’s expanding engagement with crypto and follows a trend seen across the automotive industry.