Key Takeaways
- JPMorgan faces criticism from the Bitcoin community for its proposed Bitcoin-backed notes.
- Critics argue that JPMorgan’s product incentivizes marginalizing existing Bitcoin treasury firms like MicroStrategy.
- The proposed MSCI policy shift excluding crypto treasury companies from stock indexes is also under fire.
- Calls for a boycott of JPMorgan are circulating among Bitcoin enthusiasts and MicroStrategy supporters.
JPMorgan’s foray into Bitcoin-linked investments has sparked controversy within the crypto community. The financial giant’s proposed Bitcoin-backed notes, offering leveraged exposure to BTC’s price movements, have been met with accusations of anti-competitive behavior and attempts to undermine existing Bitcoin treasury firms.
The notes promise 1.5 times the gains (or losses) of Bitcoin through December 2028, with a launch slated for December 2025. This move has been interpreted by some as a direct challenge to companies like MicroStrategy, the largest corporate holder of Bitcoin.
The criticism stems from the belief that JPMorgan’s product creates a conflict of interest. By offering an alternative investment vehicle tied to Bitcoin, the bank allegedly gains an incentive to diminish the appeal of companies that directly hold BTC on their balance sheets.
๐กInsight: Diversification is key in investment strategies. While Bitcoin-backed notes offer leveraged exposure, directly holding Bitcoin or shares of companies like MicroStrategy provides different risk/reward profiles. Consider your investment goals and risk tolerance when choosing between these options.
Bitcoin Community Reacts
The Bitcoin community has responded with strong condemnation, with many accusing JPMorgan of spreading fear, uncertainty, and doubt (FUD) about MicroStrategy and other crypto treasury firms. Social media platforms are awash with calls to boycott JPMorgan, urging Bitcoiners to close their accounts and divest from the company’s stock.
Some Bitcoin advocates argue that JPMorgan’s product is designed to trigger margin calls on Bitcoin-backed loans, potentially forcing treasury companies to sell off their BTC holdings during market downturns. This could exacerbate sell pressure and negatively impact the price of Bitcoin.
The controversy extends beyond JPMorgan’s Bitcoin-backed notes. A proposed policy shift by MSCI, a leading provider of stock indexes, has also drawn fire from the crypto community.
๐ Tip: Stay informed about regulatory changes and policy shifts affecting the crypto market. These events can significantly impact investment strategies and market sentiment. Following industry news and engaging with the crypto community can help you anticipate and adapt to these changes.
MSCI’s Proposed Policy Change and Bitcoin
MSCI’s proposed policy would exclude crypto treasury companies with 50% or more of their assets in cryptocurrencies from inclusion in its indexes. This shift, scheduled to take effect in January, is seen as a deliberate attempt to marginalize companies like MicroStrategy.
The exclusion from major stock indexes could deprive crypto treasury companies of passive capital flows, as funds that track these indexes would be forced to sell their shares. It could also incentivize these companies to reduce their Bitcoin holdings to qualify for index inclusion, potentially leading to further downward pressure on BTC prices.
JPMorgan’s decision to share the proposed policy shift in a research note further fueled the backlash, with critics accusing the bank of actively trying to undermine crypto treasury firms.
โ Actionable Tip: Actively participate in discussions within the crypto community. Share your insights, ask questions, and challenge narratives that you believe are misleading or harmful. Collective action can help shape the industry’s future and protect the interests of Bitcoin holders.

Analyzing the Motives Behind Bitcoin Criticism
The motivations behind JPMorgan’s and MSCI’s actions are subject to debate. Some analysts believe that these moves are driven by a genuine concern about the risks associated with crypto treasury companies, while others argue that they are motivated by self-interest and a desire to protect traditional financial institutions from the growing influence of Bitcoin.
Regardless of the underlying motives, the controversy highlights the ongoing tension between the established financial system and the emerging crypto industry. As Bitcoin continues to gain adoption, these clashes are likely to become more frequent and intense.
๐ Data Point: Keep an eye on institutional adoption of Bitcoin. Increased involvement from traditional financial players can bring legitimacy and capital to the market, but it can also lead to conflicts of interest and regulatory challenges.

Frequently Asked Questions about Bitcoin Treasury Firms
What is a Bitcoin treasury company?
A Bitcoin treasury company is a publicly traded company that holds a significant amount of Bitcoin on its balance sheet as part of its corporate treasury strategy. MicroStrategy is the most well-known example.
Why do companies hold Bitcoin as treasury assets?
Companies like MicroStrategy view Bitcoin as a superior store of value compared to traditional assets like cash, particularly in an environment of rising inflation. They believe that holding Bitcoin can protect their capital from devaluation and potentially generate significant returns.
What are the risks associated with investing in Bitcoin treasury companies?
Investing in Bitcoin treasury companies carries several risks, including the volatility of Bitcoin, regulatory uncertainty, and the potential for the company to make poor investment decisions. Additionally, a company’s stock price can be significantly impacted by fluctuations in the price of Bitcoin.
How does MSCI’s proposed policy change affect Bitcoin treasury companies?
MSCI’s proposed policy change, which would exclude crypto treasury companies from its stock indexes, could deprive these companies of passive capital flows and incentivize them to reduce their Bitcoin holdings. This could negatively impact their stock prices and potentially put downward pressure on the price of Bitcoin.
Final Thoughts on Bitcoin and Institutional Finance
The controversy surrounding JPMorgan’s Bitcoin-backed notes and MSCI’s proposed policy shift underscores the complex relationship between Bitcoin and the traditional financial system. While institutional interest in Bitcoin is growing, conflicts of interest and regulatory hurdles remain significant challenges.
As Bitcoin continues to mature and gain wider acceptance, it is crucial for investors to stay informed about these developments and to carefully consider the risks and opportunities associated with different investment strategies. The future of Bitcoin will depend, in part, on how these tensions are resolved and how the industry adapts to the evolving regulatory landscape.
๐ Key Point: The integration of Bitcoin into traditional finance is an ongoing process with its share of challenges. Staying informed and critically evaluating new financial products related to Bitcoin is essential for making sound investment decisions.





